Director of Marketing

Position Details Position Information Position Title Director of Marketing PIN 110000 Classification Summary Incumbent provides leadership in planning and implementing strategic marketing and public relations programs.
Responsibilities may include: overseeing operation of college communication and marketing platforms; overseeing all operational aspects of graphics and visual divisions; developing department budget; planning comprehensive campaigns for College courses, programs, and services; serving as media relations representative to contact news media; and providing counsel and issuing advocacy.
Minimum Education and/or Training and Experience Bachelor’s degree in related field and five years of experience in marketing, public relations, advertising, journalism, or communications or equivalent combination of education and experience.
Preferred Education and/or Training and Experience Master’s degree in related field Licensing Requirements Essential Job Function These are the job duties that are required of the position.
Classification Duties 1.
Oversee operational aspects of marketing and communications department.
Plan, recommend and implement policies and procedures as necessary.
(D6) 2.
Under the direction of the Executive Director, develop Marketing and Communications department budget, approve expenditures, and monitor budget progression throughout the fiscal year.
(D6) 3.
Under the direction of the Executive Director, develop Marketing and Communications annual strategic marketing plan aligned with the College’s strategic plan, and monitor the plan progression throughout the fiscal year.
(D6) 4.
Coordinate institutional marketing and advertising efforts for college credit classes, continuing education courses and other related programs and services.
(D6) 5.
Write and distribute news releases to appropriate media sources.
Serve as media relations representative to cultivate media relationships, routinely inform news media of institutional developments, events, programs, etc.
(C4) 6.
Serve as writer, editor and production coordinator for all College newsletters.
Maintain database/mailing list of community members who received the each newsletter.
Write announcements, letters, and speeches on behalf of College president and administration.
(C4) 7.
Provide leadership and vision to oversee operation of College website, institutional social media platforms, and digital marketing campaigns.
Promote use of social media platforms by College departments and employees; oversee staff training and monitor employee activity as necessary.
(C4) 8.
Write, edit, produce, secure guests, and serve as host on radio programs to promote college services and programs to the community.
(C4) 9.
Contribute to institutional committees as directed.
(C4) 10.
Supervise, direct and evaluate media specialist, graphic designer, senior graphic designer, and webmaster-digital marketing coordinator.
Employ, supervise, and direct student workers.
(C5) Position Duties Multistate Employer Employees of Jefferson College must reside in Missouri or Illinois.
Multistate Employer Position Knowledge/Skills Knowledge Marketing and communications principles, practices, and concepts; Advertising principles and practices; Applicable laws, rules, and regulations; Publications development techniques and practices; Graphic arts and printing principles and concepts; Project management principles and practices; Recordkeeping principles; Computers and related software applications.
Skills Excellent writing skills; Developing and implementing comprehensive communication and marketing services and strategies; Planning, coordinating, and evaluating projects; Making program decisions based on financial considerations; Interpreting and applying applicable laws, rules, and regulations; Analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and making recommendations in support of goals; Maintaining operational records and preparing reports; Using a computer and related software applications; Utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisor, the general public, and others sufficient to exchange or convey information.
Machines, Tools, Equipment and Software Professional DSLR camera and photo equipment Social media Windows, Android, and iOS Desktop and mobile operating systems Marquee sign software Website content management system Physical Factors Physical Effort Physical Effort Sedentary: Exert up to 10 lbs force occasionally and/or negligible amt force frequently or constantly to lift, carry, push, pull, move objects, including the body.
Sitting most of the time; walking and standing required occasionally.
Posting Information Division Development/Foundation (DIV) Department President Reports To Executive Director of Development and Strategic Communications Wage/Salary Jefferson College maintains a competitive salary scale Status Full-time If Part-time, hours per week If Non-exempt, work days If Non-exempt, work hours Posting Detail Information Posting Number SF00481 Desired Start Date 09/01/2023 Open Date 08/23/2023 Close Date Special Instructions Summary Review of applications will begin on September 6.
For priority consideration, submit application materials by September 6.
Quicklink for Internal Posting https://jeffco.
peopleadmin.
com/postings/3963 EEO Statement It is the policy of Jefferson College that no person shall, on the basis of age, ancestry, color, creed, disability, genetic information, marital status, national origin, race, religion, sex, gender identity or expression, sexual orientation, or veteran status, be subject to discrimination in employment or in admission to any educational program or activity of the College.
In compliance with Federal Rules and Regulations, Jefferson College has adopted a procedure for resolving complaints of discrimination.
The procedure is available to any Jefferson College student, employee, or applicant who feels that he or she has been discriminated against in employment, student programs, or student activities.
Diversity Statement Jefferson College is a community leader dedicated to supporting and promoting diversity through opportunities and experiences that foster a culture of respect, inclusiveness, and understanding for everyone in the campus community to engage in a diverse world.