Product Marketing Coordinator

Product Marketing Coordinator Are you a creative and organized individual passionate about marketing and ready to make a significant impact? Our Product Marketing Coordinator will play a pivotal role in crafting and executing impactful marketing strategies for our classroom furnishings and active play products.
This role encompasses content creation, visual storytelling, collateral development, and product launches.
By developing compelling product positioning and messaging, coordinating successful launches, and supporting our sales teams, you will contribute significantly to our market presence and overall success.
Key Responsibilities: Visual Storytelling: Capture high-quality product photographs, edit images, and create engaging product videos to communicate features and benefits.
Product Messaging: Develop clear and compelling product positioning and messaging that resonates with the target audience and sets us apart in the market.
Collateral Development: Work with graphic designers to create marketing materials, such as brochures, datasheets, and sales presentations.
Product Launches: Execute successful launch campaigns, maintaining the Product Onboarding sheet for reference.
Sales Support: Create sales enablement materials and provide training to internal teams for a consistent approach to selling our products.
Market Analysis: Monitor product performance, competitor products, pricing, and marketing strategies to refine our own strategy.
Website Management: Ensure the accuracy of our company website, including product pages and feature descriptions.
Customer Engagement: Establish a feedback loop with the product development team to relay customer input and contribute to product improvement.
Creative Asset Management: Maintain a library of creative assets for easy access and utilization in marketing materials.
Tradeshow Coordination: Coordinate and represent the company at trade shows and events to showcase our products.
Requirements: Bachelor's degree in marketing, photography, or equivalent experience preferred.
Associate degree considered.
Proficiency in Adobe InDesign & Photoshop, Microsoft Excel, Word & PowerPoint.
Familiarity with AI-powered marketing tools is preferred.
Excellent organizational and project management skills.
Strong written and verbal communication skills.
Ability to analyze market trends and consumer behavior.
Proficiency in using marketing tools, CRM systems, and analytics.
WHO WE ARE At Children's Factory, we create inspired spaces for imagination and learning.
For over 40 years, we've been a leading manufacturer and distributor of high-quality products for child development centers, preschools, and elementary education.
Simply put- We provide GROWN UPS with the products and resources KIDS need to inspire imagination, build confidence, and develop lifelong learning skills.
We do more than just make great products.
We make a positive impact on the lives of the children and educators who use them.
Each and every member of our team plays a pivotal role in helping children all over the world thrive and discover their full potential.
We are looking for problem solvers, difference makers, and challenge takers.
People who share our passion for education, and who want to make a difference in the world.
Children's Factory is proud to be an Equal Opportunity Employer Children's Factory is an Excelligence Company.
Excelligence is an Equal Employment Opportunity (EEO) Employer.
We are committed to providing equal employment opportunities to all employees, employment applicants and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws.